The Categories
There are 21 categories overall. Real Estate Agency, Development (over five units), High Rise Development, Property (Single Unit) and Retirement Development are entered at the state level (USA only) leaving the remaining 15 to be entered at a national level.
Up to two of the most outstanding entries will be awarded a four star, the best overall entry will be given a five star.
All five star winners from each state will be rejudged to be shortlisted for the Best Usa Award. – There will be only one winner selected for this prize.
State Categories
(note: non-us categories enter these categories at national level only.)
Real Estate Agency
Information about the branch office and the services offered to its customers. Supply copies of testimonials from the last trading year. Provide a wide range of marketing materials that show the range and diversity of the properties you have on your portfolio.
Development
The location of the development. Who is the target market. External appearance of the development. Details of architectural design and the interior design. Examples of marketing. Provide details of safety, security, energy efficiency and innovation.
High-Rise Development
Provide details of height and number of floors of the building. External appearance of the development. Details of architectural design and the interior design. Examples of marketing. Provide details of safety, security, energy efficiency and innovation.
Property / Apartment
Show the location of the property. Architectural design, appearance and finish. Provide details of safety, security, energy efficiency and innovation.
Retirement Development
Show all the features of a regular development as well as providing evidence the development has been developed to facilitate the extra needs of the elderly. This will include facilities for in dependant living, assisted living, daycare and improved accessibility for the disabled and infirm.
Property Portal
Judges look at the structure and operation of the website. Looks for a range of property related services
Property-finder
Information about the branch office and the services offered to it’s customers. Supply copies of testimonials from the last trading year. Provide a wide range of materials that relate to all aspects of your marketing. Provide a case study.
National Categories
Estate Agency Website
Judges look at the structure and operation of the website.
Developer Website
Judges look at the structure and operation of the website.
Architecture
Points of architectural interest, which display innovation and uniqueness in style. Provide information on the use of space (provide floor plans). Provide details of safety, security, energy efficiency and innovation.
High-Rise Architecture
Provide details of height and no. of floors of the building. Architectural appearance and style. Details of structural and engineering features. Details of the variation of unit sizes and styles. Provide details of safety, security, energy efficiency and innovation.
Golf Development
The location of the development. Who is the target market. External appearance of the development. Details of architectural design and the interior design. Examples of marketing. Provide specific information relating to the golf Benefits for the residents.
Marina Development
The location of the development. Who is the target market. External appearance of the development. Details of architectural design and the interior design. Examples of marketing. Provide specific information relating to the marina and the Benefits to the residents of the development.
Redevelopment
The location of the development. Who is the target market. External appearance of the development. Details of architectural design and the interior design. Examples of marketing. The buildings original purpose and any history.
Interior Design
Examples of the internal appearance and finishes. An overview of the concepts of the design.
Property Marketing
Asks you to detail both a single, complete marketing campaign and also give examples of other marketing strategies used to give an overview of the variety of materials used.
Real Estate Agency Marketing
Asks you to detail both a single, complete marketing campaign and also give examples of other marketing strategies used to give an overview of the variety of materials used.
PR Company
PR material that has resulted in publication for a SINGLE client. Choose a campaign that represents your most outstanding campaign.
